Should I use a virtual expo platform or build my own event website?

Advantages of established platforms

Built-in attendee matching, networking features, and expo floor structure reduce your technical work. Attendees already expect these platforms, reducing friction. Support teams handle infrastructure. Analytics dashboards provide visitor data.

Disadvantages of platforms

Limited customization, per-attendee fees add up, and you're locked into their UI/UX. Vendor lock-in means switching later is costly.

Advantages of custom websites

Full design control, no per-attendee fees, and independence from vendor changes. Better long-term cost if you host multiple events.

Disadvantages of custom builds

You maintain servers, handle attendee support, and rebuild networking features from scratch. Requires technical expertise and ongoing upkeep.

The practical choice

Use platforms for your first event or if you need quick turnaround. They're lower risk. Build custom solutions if you're hosting annually, have 5,000+ attendees, or need deep integration with your CRM.