What's the difference between a virtual expo and a webinar series?

Webinar series basics

Webinars are structured presentations with one speaker or panel, Q&A, and attendees mainly watching. They're linear and time-dependent. Good for education and one-to-many communication.

Virtual expo basics

Expos are self-directed. Attendees browse a virtual floor, visit multiple booths at their own pace, and choose which sessions to join. Multiple simultaneous conversations happen across the platform.

Attendee experience

Webinars require showing up at a scheduled time. Expos stay open and let people participate when convenient. Expos favor discovery; webinars favor depth.

Use case differences

Use webinars for training, product launches with one clear message, or thought leadership. Use expos for vendor showcases, industry networking, or multi-topic events where attendees have varied interests.

Cost and complexity

Webinars are simpler to produce and less expensive. Expos require more platform features, booth management, and technical support.

Hybrid approach

You can combine them: run an expo as the umbrella event with multiple webinar-style sessions throughout the day. This works well for large conferences.