How should I price exhibitor booth fees for my virtual expo?

Start with your costs

Calculate total platform fees, marketing, staffing, and production costs. Divide by expected number of exhibitors to find baseline cost-per-booth. You need to cover expenses.

Consider exhibitor expectations

Exhibitors expect different pricing based on event size and quality. A 500-person niche industry event supports different pricing than a 10,000-person conference.

Tier your offerings

Often expos use tiers: basic booths (lower cost, minimal customization), premium booths (better placement, more features), and sponsorships (top placement, speaking slots). This gives exhibitors options.

Benchmark other events

Look at similar expos in your space. Don't guess. Call a few organizers or check industry publications for typical pricing.

Include clear value

Describe exactly what each booth tier includes: number of chat staff, video upload limits, analytics access, attendee database access, etc. Vagueness kills sales.

Avoid underpricing

If your booth fees are too cheap, exhibitors assume your event has low quality or few attendees. You also can't deliver good platform experience on thin margins. Price fairly for the actual value you're delivering.

Offer early-bird discounts

Price incentives for early commitments help with cash flow and planning certainty.